Do you want to support small business owned by women? How about improve the lives of women and their families worldwide?
Well, it just got easier, friends! You can purchase unique and beautiful items including jewelry, fine foods, accessories, home decor, and apparel. And, with each purchase you make on Walmart’s new online destination HERE, you can empower the women behind these products to create new jobs and improve both their own lives and the lives of their families and communities. Empowering Women Together will offer shoppers more than 200 items from 19 businesses in nine countries.
Empowering Women Together will be part of Store for Good, a developing Walmart.com program dedicated to connecting consumers with products that do good for other people, for themselves, or for our environment. The initiative will grow and potentially include eco-friendly products and healthier food options.
Each of the businesses participating in Empowering Women Together is fueled by women with inspiring stories. No two stories are alike. Challenges such as poverty, lack of education, domestic abuse and physical limitations are common. What each supplier shares is a drive to build a better future. Empowering Women Together will give Joy Ndungutse, an entrepreneur in Rwanda, and many women like her around the world the opportunity they never thought they’d have – to begin or greatly expand their access to shoppers in America.
“From a humble beginning under a tree in a remote village in Rwanda, my sister and I founded Gahaya Links after the devastating 1994 Rwanda Genocide that left over 1 million dead,” said Joy Ndungutse. “We organized about 20 women with a vision of empowering them to enhance their weaving skills, to be able to earn an income, and live adequately by community standards. Today we are a growing network of over 4,000 women, the majority of whom are genocide survivors and are organized in cooperatives throughout Rwanda. Through our partnership with Full Circle Exchange and opportunities such as Empowering Women Together, this platform gives hope to many families in Rwanda and we are so grateful.”
Empowering Women Together is also dedicated to helping U.S.-based women-owned businesses grow and expand their distribution. Nine of the initial 19 Empowering Women Together businesses are U.S. based.
What are you waiting for? Need a gift for a friend or relative? Need something to treat yourself? Do you really need a reason? Empower someone today with your purchasing dollars!